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Media habits across three generations
Sármányová, Cyntia ; Trültzsch-Wijnen, Christine (advisor) ; Lütke Notarp, Ulrike (referee)
Comparing media habits across generations is crucial for understanding how different cohorts interact with media. The elderly, middle, and young generations' media consumption patterns are compared in this master's thesis to give insight into the factors that shape these generations' behaviours. This study investigates differences in participation, content consumption, and platform choices through a secondary analysis of qualitative interviews conducted with participants from the Czech Republic and Slovakia. The results emphasize how sociocultural circumstances, technological developments, and historical events have an impact on generational media preferences and habits. The study also investigates how political structures affect media access and availability. We may better comprehend generational dynamics and the complex interactions between socioeconomic conditions and power dynamics in shaping media habits thanks to the theoretical insights from this study. The practical applications of this research help media practitioners reach a variety of audiences in an effective manner through content production, marketing plans, and communication techniques. By analysing the way past media habits influence current and future patterns, the study also advances our understanding of the changing nature of...
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Trends in the news consumption within the current young generation
Oravová, Tereza ; Klimeš, David (advisor) ; Macková, Veronika (referee)
This diploma thesis deals with the topic of consumption of news content among representatives of the current young generation Z in the Czech Republic. The thesis aims to describe how university students from generation Z consume news content, what are their habits when obtaining current information and how representatives from generation Z perceive the issue of news content that is not created by journalists, but by citizen journalists or influencers. The theoretical part of the work is devoted to news, new formats and changes in journalism and in the media in the 21st century. Then it describes how people consume news and the characteristics of Generation Z. Theory is followed by research, which has two parts. First, a quantitative research method, specifically i tis a questionnaire survey among representatives of generation Z, which aims to answer the first research question: How do current university students, representatives of generation Z, consume news content. The questionnaire survey will be followed by qualitative research in the form of semi-structured interviews, which aims to answer the second research question of the thesis: How do representatives of generation Z perceive the issue of news content that is not created by journalists, but by citizen journalists or influencers. The data...
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Impact of the Covid-19 Pandemic on Media Consumption of IKSZ students at FSV UK
Zaškolná, Jana ; Nečas, Vlastimil (advisor) ; Lütke Notarp, Ulrike (referee)
This thesis deals with media habits and internet use in the present context. Problematic internet use is a growing problem, which can lead to negative impact on users' lives. In this thesis I focus on compulsive internet use based on The Compulsive Internet Use Scale (CIUS), which is a standardized tool for measuring compulsivity online. I also discuss three areas of impact - productivity, sleep and mental health. A solution, how to prevent the negative impact of problematic internet use from happening, is controlled internet use - the users become aware of their own online behaviour and self-regulate their media habits to build a healthier and more useful relationship with the internet. I apply the discussed phenomenons in the reasearch part of the thesis, which looks into media habits of IKSZ (Institute of Communication Studies and Journalism at Charles University) students. Using a questionnaire I find out whether the students struggle with compulsive internet use based on CIUS; whether internet use impacts areas of the students' lives (productivity, sleep and mental health) and whether the students self-regulate their media habits. According to the results majority of the students show average or low level of compulsivity, however, there is an essential percentage of students, whose level of...
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